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What is SEO?

First of all, what is SEO? SEO stands for Search Engine Optimization and basically it's a way that by employing various techniques together a website can appear high up the rankings on the major search engines. For any small business SEO is an essential part of marketing strategy. An SEO consultant is a person who has the expertise in these techniques and can use them in such a way to make a small business profit.

SEO For Small Businesses

If you own a small business, ask yourself these questions: Can your business or website be easily found easily online? Are you going out of business? Would you like to increase your Google ranking to get more customers, and therefore increase your revenue?

If you are not being found by the major search engines it means that your business could be heading for some real problems. Why is this true? SEO consultants say that businesses that can't be easily found online will be extinct, or at least having problems within the next 3-5 years. This is because when we want to find something we no longer rely on radio, TV or the newspapers. We go online and search there for what we are looking for. This is how we decide how we are going to spend our money.

Even searching for something locally, we search Google over 3,000 times for every time we check a newspapers adverts or open up a yellow pages. So having a high Google ranking is essential for any small business.

Important Of a High Google Ranking

If you are not on top, then you are missing out on a lot of new customers. Research shows that in any of the top 3 Internet search engines the top 3 in the search results get about 69% of the new customers? Think about it - how would your business benefit if you were there in the top 3, or even just on the first page?

If you provide a service then there are definitely people out there looking for you, and if you're not on top, who then are they finding? Your competition.

Trends In Advertising

Local advertising becoming less and less relevant every year. Radio and TV commercials are expensive and not really effective because they don't target a specific audience. Internet marketing is designed to target a specific audience. So the people that find you will be people that were looking for your service. Mp3s mean that everybody is listening to music with no commercials. The same is true with TV - people are watching youTube. Even word of mouth is no longer as effective as it used to be with the rise of Facebook and Twitter.

Don't Be Invisible Online

New customers are to be found everywhere. All you have to do is be found - it is that easy to get new customers.

Think about the services you can utilize for free:

• Free local listings.
• Google maps and directions (straight to your business)
• Videos of your business on youTube (very easy to make, and what's better - they don't even have to be that good!)
• Free listings on Facebook and Twitter.
• Free blog - all these things in the process are free - but you just have to know how to show up.

Benefits of an SEO Consultant

This is where an SEO consultant is essential. They know how to use these tools to make sure that customers come to you. So, not only can you show up, but you can dominate the search engines for your key terms. You can do it fast and small business SEO can be relatively cheap compared to old-fashioned advertising. With the proper SEO consultant you can be at the top of Google, Yahoo and Bing really fast.